Basic Fun!

About

Basic Fun! is a dynamic global designer and marketer of classic and innovative children’s entertainment products. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems and Littlest Pet Shop™. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play.

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